Prada group project.

 For this project our group had to design garments and create a promotion campaign for a certain brand, ours was Prada, we knew we had to stick to paradas very high fashion style so this was one of our main aims going into the project. as part of the design team i was incharge of menswear, i wanted my designs to fit pradas style but i wanted to let some of my own style shine through. When designing the outwear, i wanted the coats to be quite long fitting with strong should peice to really make the designs more masculine. I gatherd inspiration not just from previous prada designs but i looked into the renaissance era in italy. I also wanted a small recurring feature to be seen so i included a thin gold band just above the wrist on each of the coats. I wanted the jumpers to have a little more colour than the coats so they would show through when the coats were open, i didnt want the colours to be too bright so by using the dark blue and ox blood red i think it gave the designs a more formal feel. 

Photographing our work in different environments was a good exercise as we could see how it looked in different lighting and positions. Also against different background and how it stood out, even though our work was made out of paper or card you could still really see how the piece would fit and gave you and idea on how it would look if it was made out of other materials.

On the last day of fashion, we had to incorporate our designs we created in previous exercises into this final piece of work, we had to focus on a certain area of the body and create a piece that would fit well around that area, my design was a piece of clothing that sat over your clothes and that would rest on your shoulders. I wanted it to look quite higher fashion so i used straight clean cut lines but also keeping to my reflective andsymmetrical  style, i also included a my small designs i had created previously in the week. 

After working with a range of other peoples we were then allowed to work with our own designs with no limitations. 

In this task we were not allowed to work with our own desings to start off with, we had to roatate around other students work and focus on a specific area or description such as the nevk area or making somthing that was more loud than elegant, working with other peoples work was a good exercise as it allowed us to use a range of desings insted of the ones we had been working with previousley, we were also a lot less carefully with other peoples as we went straight in with the task with fresh ideas. 

Fashion

Our fast task in fashion was to create five small textured designs that would later on be used to create a much larger peice of work. We had to make the designs interesting but at the same time keep it quite simple as we had to make twenty lager versions, my most successfull design was almost two designs as i was focused on the idea of reflection and symertry, this made it a lot harder to create larger designs but in the end looked and worked well. I also didnt want them to be 2D and flat so i layerd different sections, this improved the asthetics of the design massivley as it wasnt just a flat peice of paper. 

Lens based media: short story board

For this brief we had to create our own 6 frame story board, within this story board there had to be a problem and them problem being solved to retain the equalibrium, it was challenging fitting it into a small amount of frames but it got you thinking about how important the structure is and what frames to include and what frames to exclude.