For this project our group had to design garments and create a promotion campaign for a certain brand, ours was Prada, we knew we had to stick to paradas very high fashion style so this was one of our main aims going into the project. as part of the design team i was incharge of menswear, i wanted my designs to fit pradas style but i wanted to let some of my own style shine through. When designing the outwear, i wanted the coats to be quite long fitting with strong should peice to really make the designs more masculine. I gatherd inspiration not just from previous prada designs but i looked into the renaissance era in italy. I also wanted a small recurring feature to be seen so i included a thin gold band just above the wrist on each of the coats. I wanted the jumpers to have a little more colour than the coats so they would show through when the coats were open, i didnt want the colours to be too bright so by using the dark blue and ox blood red i think it gave the designs a more formal feel.






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